Plus there is advertising all over the players' clothing, the pitch, the pitchside hoardings etc. There is high rent advertising in every break. Even more so since theze silly hydration breaks.
It just sucks that everything good and sacred in the world (soccer and everything else) is being squeezed and shittified for profit. So if FIFA is prevented from converting from a non-profit with the nominal purpose of being a steward of the game for its own stake into a fully explicit for-profit capitalistic enterprise, then I'll take the victory. Even if the current system is far from perfect.
In recent years, there has been a clear movement away from the physical fanbase towards merchandise and broadcasting. It often feels like clubs are embarrassed by the people who turn up at games (sometimes with good reason to be fair since some of the fan behaviour and chants are indefensible).