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If BEM is regular CSS, why would I use BEM instead of the actual thing? It's a layer of indirection for no reason if it's the same.

You use Tailwind in the same way you use BEM: becuase it makes it easier for frontend developers to write correct CSS.

You're right which is why I don't use BEM, it has no advantages over regular CSS, same with Tailwind.

You do you, but thankfully the rest of the industry disagrees with you.

Clearly it doesn't, hence articles like the OP.