Since we're into semantics and definitions, "FULL Self Driving" does not appear as a formal, defined standard. It is a brand. What's more, it is not a lie. The vehicle "fully" self drives (for me about 95% of the time).
folks you can't make this stuff up
Obviously, our disagreement is with Tesla branding. I don't care what they call it (I liked Autopilot), it's incredibly useful.