Section 230 should have never applied to ads. Ads are a commercial relationship. Facebook and YouTube gets paid by these scammers so why would they want to accurately police them? The incentives are broken. Newspapers had to invent all sorts of ways to make sure that they had clear markers between ads, editorial content, and sponsored editorial content. Such things were enforced by lawsuits and a couple of Ad Bureaus. All of those rules should have applied to Meta (Facebook, WhatsApp, Instagram) and Google (YouTube). Just as it was a sign that you were reading a bad/unreliable tabloid when you couldn't tell what was an ad and what was an article, Meta and Google should have that reputation already as vendors accepting payments for bad ads and whitewashing them as other sorts of content and it is still sometimes surprising to me that they don't.