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I am curious to know how you cultivated sense of urgency among employees after this conversation? Did you start sharing more about competition and/or other information? Did you share it directly or massaged the message so the employees don't get discouraged? Or was "we don't want to be discouraging" an assumption?

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The single best thing we did in this regard was to have a weekly communication meeting, like Google's Friday all hands. Our CFO came from Google and clued us in.

It's an open meeting where successes and challenges are openly described and anyone can ask any question. Someone from Google could probably give a much better description.

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