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Cheaper price doesn't always lead to as large increase in demand. There is only so much writing and translation that is needed. So lowering price does not mean that same amount or more money is spend.

On other hand companies getting these services cheaper can mean that they have less pressure to increase prices.

I think whole Jevon's paradox is misapplied. More efficient use of coal leads to more use cases as they become profitable. Which there was lot of. With many other things like writing or translation there might not be more use cases.

I know a freelance translator and they have more business than ever, AI being "mostly" right is not good enough in many businesses. You need oversight and most importantly - accountability in the form of a human that can put their stamp of approval.

The stakes are low for freelance writing and the majority of functional translation. You don’t really need a human to be responsible or blame when something goes wrong, unless it’s official translation in which case people still use human translators.