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Forget newspeak, get out of your bubble and find actual facts from contrasting sources, make your own informed conclusion. Fact finding is not a dirty word. I mean, two words.
And if you do accept any set of those things, When they talk about the top one , there is an assumption that there is a known way to rank all of those things. Show me that before you make a claim that one outranks another, otherwise we are talking about an imaginary scale.