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I suspect you underestimate the number of utility cyclists. People on bikes take a lot less space than people on SUVs and pickup trucks, so it is easy to underestimate their numbers.

If you don't need it then why do you write that you are the target group?

If we took the time to count all the things I own that that I actually need, I would be shocked if that number cracked 5% of everything I own. The vast majority of items I own are for fun or labor saving. Often the prior masquerading as the latter.

Need != Target Market. Jet Skis target market isn't water patrol enforcers. It's people wanting to have fun.

Most products don't exist to fill a need but instead want

Do you live in New England? Because any adult I see on a BMX I automatically assume has lost their license. Just wondering if it’s regional.