"Let's just make it look like this other completely different thing! It's familiar, so people will be drawn to it."
Pixels are flat. Screens are flat. Flat design is here to stay.
"Let's just make it look like this other completely different thing! It's familiar, so people will be drawn to it."
Pixels are flat. Screens are flat. Flat design is here to stay.
If you can use a language element that your user already understands, why would you rule it out?
I also wonder why you compare Skeuomorphism with flat design when you can have a flat skeuomorphic design anyway.
And I'd also be careful with stating that any design trend is here to stay. Most design trends have been here before and will be back again in the future. It just happens that the flat-look is on trend.
I think web design is an art form. Like all art forms it is in a constant flux. We definitely are headed to a more flat era. However, I can not discount trends, it is their nature to change with the times.
Steve Coogan states in 24 Hour Party People, "the history of popular music is like a double helix." Everything is always a reaction the last trend. http://youtu.be/GhpezhJxUYU?t=44s
Besides, in the real world flat surfaces carry a gradient from their lightsource, truly uniformly lit, flat-texture surfaces are extremely rare and hard to orient visually.
> Pixels are flat. Screens are flat.
Pixels are also RGB. Does it mean that designs should use only those three colors? > Flat design is here to stay.
Total non sequitur.