It's easy to say behind the comfort of the keyboard. For a sport team to exist and survive, there are only a few options:

- Charge the fans more, revolt guaranteed, "forgetting the root, ungrateful" and all that.

- Merchandise. Now teams change jersey every year -- with home, away, 3rd jerseys. Game, practice, and many more variations.

- Beholden to the leagues. Premier League is prime example, or for a scandal see European Super League.

- Advertising. Well, you know how HN hate advertising.

- Sell out to the highest bidders. Red Bull, private equity (Liverpool, Arsenal, etc.)

- Find a sugar daddy. Oligarchs or nation states (Roman Abramovich's Chelsea, Manchester City, Paris Saint Germain, Newcastle)

Pick the least evils.