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I don't intend to sound snarky...but professional and serious amateur photographers use Instagram?! For what?

Is there more to the service than meets the eye? (Never used it myself)

Yes, I know a few. I think they use it to maintain interest on their social sites. For instance, a pro will post pictures he intends to sell and whatnot on facebook, but between shootings will post other, off-the-cuff shots just to keep the viewers/fanbase engaged. Using a service like this allows him to clearly delineate what we should view as pro work and what we should view as goofing around.

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