I wonder if KickStarter would have been developing something similar already. If they do, the integration would be much smoother and would definitely hurt their business.
There's also some value to this being an independent organization, and also they'll be able to handle indiegogo or maybe even self-hosted kickstarter-like services (which ultimately need it even more)
Huh. I'm not a frequent user of KS, so I haven't noticed. It makes me wonder what the hell their employees are doing all the time.