The 996 partners banner is just the piss take that supposedly makes this legal.
What people are missing is that before GDPR the threat of sharing data with 3rd party wasn’t seen as serious by most of the population. GDPR establishes clear rights people have, and a framework for companies to work in this new space, which changed the assumptions people have regarding their own data and privacy, in a positive way. People now in the EU have an explicit concept of consent for the use of personal data. That’s a really big deal
This is where you should apply eng principles. If something adds complexity without solving a problem, start by removing the complexity rather than tweaking
For someone who isn't aware of the scale, seeing "we sell your data to >1000 companies" can be enough to build interest in advocating for privacy laws.