For users, ease of use.
For companies, ease of additional tracking.
It really isn't some _deep_ thing. Users like to be able to quickly access the content they want to consume. Companies want data. Apps fulfill both of these requirements.
For companies, ease of additional tracking.
It really isn't some _deep_ thing. Users like to be able to quickly access the content they want to consume. Companies want data. Apps fulfill both of these requirements.
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