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This was a great idea. I think you could expand this to arbitrary times just by piggy backing on whatever meme is capturing the internet's attention at the current moment[1].

[1] "Rebecca Black's Friday" Inspired Sale - unlike her music, our services don't suck

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I believe you have stumbled upon the very definition of a Mayan-style apocalypse vis-a-vis the year 2012.

Of course definitions matter. Like, what do you mean by apocalypse? It seems to me that a viral marketing scheme that latches onto the normative fabric of culture and society is a likely candidate. E.g. "Rebecca Black's Friday"--all social and cultural points of reference would be fair game. Hence the usurpation of cultural experience. A fair definition of apocalypse?

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