I didn't get that either until I read this comment. I read "pushin" as one word, figured it was a made up proper name for a product.

Once upon a time, I, too, had a domain where the TLD was part of the actual name and required to read it correctly (think something like foobar-pl.us). In my experience this left most people confused and I abandoned that quite quickly.

I read it as "push in you" and was confused

I read it, perhaps ironically, as colloquial/slang US English, like "lemme git to pushin' y'all!"

Any relation to Alexander Pushkin? ;)

He was also a European…