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Are you implying that the meat industry as it is currently, producing nearly 400 million tonnes of meat annually, isn't mass production? Why would we assume that lab grown meat, even if it's mass produced, would be much cheaper than that well oiled machine?

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Because it wouldn't involve handling live animals, could be significantly more automated, would not need as much real estate, would eliminate wastage of the parts we don't really consume, could be done at larger scales in a more centralized way where energy is cheaper, the stages could be pipelined with processing/packing/etc happening at the same place.

I'm sure there are a dozen other reasons I didn't immediately think of.

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