Even I have not seen this yet but I have heard about the reduction of bandwidth even on the so called "unlimited" offers. I thought Airtel was the only decent ISP left in India, but they also seem to be messing things up.

And btw these ads are not gonna help them sell their insanely expensive DTH services. Also the lack of understanding of the technology among their customer care executives is shocking!

In the US, some of the most egregious bandwidth users use the equivalent of $10K+/month in bandwidth.