Link: http://mirillis.com/en/products/splashexport.html
Not free, Windows only.
Not free, Windows only.
Regardless, even if VLC is free, I just like Splash better for basic playback. I realize VLC is extremely complex and full of all kinds of features, but I don't use 99% of them. I recently tried streaming using the VLC browser plugin, and it failed spectacularly, it doesn't buffer properly.
VLC is collecting money to port to a platform with which the current codebase and toolchain are completely incompatible (see jbk's comment above), and that money is solely collected from people who want to support the port (or VLC itself), using VLC or hacking on it costs $0.