> How is this dissimilar to controlling the media in the past?
In the same way dynamic personalized pricing in the supermarket is different from supermarkets being able to set prices before.
In the same way dynamic personalized pricing in the supermarket is different from supermarkets being able to set prices before.
Which I also think is overblown. The one thing that people can actually agree on is that dynamically setting sticker prices is bad, but nobody actually does this. There's less consensus on whether coupons (targeted or otherwise) are okay, even though they have the exact same effect (ie. $10 w/ $2 targeted coupon vs a Dynamic Price™ of $8).