Intel has been willing to work with Hollywood in the past. There was a lot of controversy over their inclusion of "DRM" hardware in their Sandy Bridge Chips.

http://arstechnica.com/business/2011/01/shows-over-how-holly...

http://blogs.intel.com/technology/2011/01/intel_insider_-_wh...

I'd love for more competition in this space. If real IPTV could finally happen it would be great. I use a HTPC with Windows Media Center as my main TV, and I'm tired of dealing with the issues. Cablecard is a pain, Comcast is a pain, commercials are a pain. I just want to watch the few shows I care about.

The only thing stopping me from cutting cable and just watching shows on iTunes is live sports.