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>it's on niche topics where a Reddit post may be the easiest place to find any relevant content.

But isn't the whole point (I mean, aside from making infinite money or world domination or whatever) of the AI that it'll do the hard work of finding the information? Like, that's the whole value proposition of the AI summary in the search results, right?

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If one is willing to throw infinite compute at AI. Google isn't for low revenue queries.

And is still likely wrecking their query unit economics in order to avoid hemorrhaging search to LLMs.

Propping search usage up and putting the expense in the massive AI capex probably looks better to investors though.

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