Windows has native support for Win32 containers though, those don't need WSL, they build up on top of jobs infrastructure.
Developers, ime, also don't really want to start building their own container images for auxiliary services like, e.g., PostgreSQL, MongoDB or MySQL.
Having virtualized Linux support means you can take the existing ecosystem and make it accessible to the other two. It also means docker itself doesn't have to fully embrace & support either which is part of why it's "cheaper".