I liked my Kobo Clara HD for years. A few months ago my wife wanted an ereader, but she reads a lot less books than me. So she offered to inherit my Kobo, and I bougth a Pocketbook Verse Pro. I like it a lot for the physical buttons, the smart ligth is programable with hourly granularity (both intensity and tone), and you get an email address that forwards ebooks attached straight to the device. It is a bit faster turning pages.
Kobo had its store on the home page, and while it was unobstrusive, the Pocketbook has nothing at all. Worth a look, if you are interested.