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You're quoting an article about a German museum. This is a different museum in France. You can't assume they have anything in common.

All the public evidence suggests that museums make less from digital rights than the cost of running the schemes

Just because they don't make much money doesn't mean they want to just give stuff away.

And just because the museum wants something doesn't mean the rest of society has to let them.

No, but the courts seem to agree with them.