I think you are missing his point. The term "assault weapons" is a made up term. It describes a series of cosmetic features on a rifle, and if a rifle has a sufficient number of those features, it becomes an "assault weapon". The gun community, the people who you would need in order to buy your weapons, is not going to like that name. Since most of your potential buyers aren't going to like the idea itself, you might as well come up with a website name that they are going to find blatantly offensive.