They're trying to get their way, money is one means. They're trying to implement something they have in mind, outcomes, money is very useful for that in most cases. They're not trying to get more money as the thing unto itself, it's a tool of power/control/influence.
People that have never been near extreme wealth usually fall back to the very primitive reasoning of: it's just money grubbing, it's base greed. Because that's bumper sticker simple thinking that is easy to cuddle up to.
Back in reality, Musk, Bezos, Zuckerberg, et al. these people are humans, they want things, they want outcomes, they have notions for how they think the world should be. Money helps them pursue that, it's nothing but a tool for them, a means to an end. It's comically foolish to think the money is the end.