> No need to remember email addresses.
In the last couple of years, I had to copy-paste a few addresses to send an email and that was the worst case.
> No important announcement is missed.
Hm, have you seen my father managing his email? Also, when you take email overload into account, this is clearly weaker than nagging alerts in a collaboration software.
> If you can send an email, you can use Breeze.
Certainly I can send posts to a Breeze list, but what if a misbehaving user needs to get removed from the list? What if I need to rename my group email? There are a few more tasks involved for a list administrator than a regular end-user. The premise might be good, the phrasing is not.
> Your messages are private and won’t show up on Google, Yahoo, or Bing.
Unless someone leaks it, yes, so this is a false sense of security; and what implicit publicity do people expect from email anyway? They are trained to trust their email account too much already.
And what if my group works just fine until I need to add the 51st member? Darng, now we have to migrate. It definitely smells like a limitation just for its own sake.
Overall I don't think this fits well into the well designed product line of 37signals, but then I welcome anything that keeps people from using Facebook for simple group communication.