The Hollywood equivalent to this is to make only AAA blockbuster titles in order to drive theatrical ticket sales. It is a strategy with diminishing returns - just look at the box office trajectory over the last 25 years.
That could also just be that they're all competing for a slice of the attention pie that's getting gobbled up by tiktok reels and sports gambling.
It's a response to the loss of ancilliary income that used to be derived from "home video" (which used to make up about 50% of a movie's total income). So it's directly analogous.