If the first thing I'm seeing on a site are popups, you don't care about my visit and I don't care about your content.

This is how that page looks: https://i.imgur.com/U95ePi0.png

They're asking me to:

1) Allow them to use cookies to "operate their website"

2) Allow them to use cookies to "carry out actions I request"

3) Allow them to use cookies to "personalize my experience on this website"

4) Allow them to use cookies to "enhance my experience on this website"

5) Agree to their Privacy Policy (which I can't read unless I pre-approve this)

6) Agree to their Terms and Conditions (which I can't read unless I pre-approve this)

And I haven't seen a single character of the content they want to trade all of this for. So that's a no for me.