Kafka didn’t publish his work, and I’d expect that he’s just one we happen to know about, others are likely lost to time.
But the broader point, in agreement with the article, is that the existence of fiction depends in part on extrinsic motivation (e.g. publishing, finding readers) and a community of intellectuals engaging with one another through their work. If everyone decided to stop seeking readers all of a sudden, the field would die and become a museum (mausoleum?) of former thinkers.