A business doesn't need Jev for the sake of Jev. Most business are solving specific problems.
And fine-tuning got a lot cheaper these days - I've seen claims here on HN that ~500 examples is enough to beat Jev.
> "nobody thought it's a good tradeoff", which again is false, there was huge demand for a cheap and accurate general purpose classifier
There wasn't. The hope is that there was a latent demand, but we've yet to see if it's truly latent or just manufactured.
Noone is saying "hell yeah, finally we got a general purpose classifier, my business needed it so much". The typical message is "this seems cool, let me see where I can apply it".
The fact that name itself is a play on Jevons Paradox illustrates that there was no demand until Jev was released.