The pioneers of this genre were Big Brother by RTL in the 1990s. It was at least professionally produced.
It is hard not to think of viewbotting.
The pioneers of this genre were Big Brother by RTL in the 1990s. It was at least professionally produced.
It is hard not to think of viewbotting.
Would you rather be an investor in a “professional” production like Madame Web which was very well produced by well known people and studios and lost a high 8 figure amount, or invested in a YouTube channel that appears to be 20 something friends “bumbling their way to content production” that reliably rakes in millions.
It may look bumbling and disorganized, but they are consistently producing the most viewed content on YouTube and making millions.
I think people just might like formulaic repetitive content...
I'm sure there are a lot of people (mostly kids) who legitimately watch MrBeast's content, but I'm also convinced that viewbotting to boost numbers is much more widespread than is generally acknowledged across YouTube, Twitch, etc, and the platforms don't really care so long as the advertisers don't make a stink about it.
It seems like every couple of years they'll do some bare minimum pruning of the most egregious outliers to make a show to the advertisers that something is being done and then things slide back to normal within weeks to months.