Well, there's really no need to come up with such complicated (and not entirely accurate) analogies here. It's actually very simple. Paying Google is bad. Not paying is good. That's it.
Given how many of Google's products are "free", not paying does not prevent Google extracting value/benefit from you. If they weren't getting some value from "free" services they offer, they wouldn't offer them in the first place:
The only way to 'not support' Google is by not using their services, even if they are "free". (And ad blockers aren't a counter to this (IMHO), because you're still supporting them with network effects.)