In a study of 236 edible species, protein content of dry matter ranged from 6% to 77%. [1]
And a study of a particular grasshopper found it had higher protein content than lamb, beef, pork, chicken, turkey and fish [2].
[1] https://scholar.google.com/scholar_lookup?title=Nutritional+....
[2] https://link.springer.com/article/10.1007/s00217-019-03383-0
Bugs have the chitin, which some animals (like us) don't digest super well. You also need more than just the protein, so why not let your chickens eat the bugs? They're real happy to do it and it makes the chicken taste better.
Bugs as a protein source in agriculture is probably underutilized in the west. It may be less economical today, because growing corn and soy is subsidized while breeding insects isn't. In some areas of Adrica, entrepreneurs collect waste food and even run public dry toilets to feed insects like black soldier fly. BSF is easier to keep clean than many other insects because the adults don't eat.