I thought Apple did poorly in this year 18 Pro Marketing.

The A20 Pro was a massive jump in performance per watt, meaning higher efficiency. A lot of site that latter discovered what A20 Pro were doing thought Apple under sell its achievement.

They should have provided battery life compare to 14 Pro and 15 Pro. Which is anywhere from 30% to 40% more. That is a huge jump and a lot of people are still on 13 - 15 range. That single reason should have pushed an upgrading cycle alone.

Every other phone has increased their price for a lot more in terms of percentage. Apple is actually on the lower side especially to entry model. Some how this message should have been marketed. A lot of iPhone user aren't aware that Android have gotten a lot more expensive as well for their flagship.