They weren't thorough enough to really bother with much of the text anywhere, given the amount of lorem ipsum and many-gendered John Smiths.
Content wasn't really top of the list of priorities, it seems, which I think is a bit of a mistake if you're trying to 're-design' something driven entirely by content.
Despite that, this concept is pretty much all about an in-your-face layout of pretty pictures that looks incredibly difficult to make any real sense of, and might as well be a collage of 2013's cargo-cult trends-to-come.