The project the blog post is attacking is Artcraft, spearheaded by HN's most vocal AI evangelist zealot. He's stated that he's financing the thing with the revenue from his $3, no $4, no $5M/year AI image generator.

Which is why the salient part of the post is "Unless your intention is just to generate headlines and promote an AI business." Because that's exactly what this is. A cynical scheme to draw attention to his commercial services.