Its actually a bit funny. A lot of privacy initiatives were actually part of deprecating code and data that became liability issues post cambridge analytica and covid(think location data, if no one goes anywhere no need for that org right?).

I think the only way meta can care about privacy, if any, is if it becomes socially taboo (lawsuit, WSJ/NYTimes report etc).

The clearest quantitative evidence of this is their P/E, its lower than others relative to its forecast earnings because of all the legal risks that need to accounted for.