It's possible this is a distinction without a difference, but Disney and Netflix provide a service and the data they are selling is integral* to providing that service, meaning they're going to have that data regardless. If you're okay with anyone selling any of your data, it probably makes sense for Netflix to sell data about what you watch on Netflix.
Samsung or Sony sell a physical product that does not need internet connectivity, or microphones, or telemetry, or any of that. They jam that stuff in there to increase profits and make it economically infeasible to sell what I think 80% of people on HN would buy if given the opportunity - a large flatscreen TV with no built-in connectivity whatsoever. So anything I can do to make me less profitable to them, I will do.
* For certain definitions, anyway.