Keep people in “system 1” thinking to control them. Given the palpable shift in online conversation since a couple of Russian datacenters got blown up, it’s clear that although these fault lines always existed in US society, fringe opinions have been massively signal-boosted by bots for quite some time. I suspect there’s been a psychological Cold War going on online for at least the last decade or two, with a whole ecosystem of grifters and ragebait view farmers bottom-feeding off of state sponsored PsyOps, leading a corrupt inner circle of elite opportunists to take advantage of the resulting anger for personal gain. We’ll probably never get to tease apart what was a natural side effect of social media and what was engineered deliberately but I bet the story would be every bit as fascinating as the Manhattan project.