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Then how did he get elected in 2016 with a heavy social media presence and then continue using Twitter as his primary direct communication method as POTUS up until 2021?
I think he won because the Democratic Party acted like a broken record(and still does) lecturing and belittling a good chunk of the electorate. Chances are that even with so much economic pain and whole clown show, the democrats will lose again if they defy(again)a big part of the electorate.
(I selected that from google as an example of the term but it turns out to be quite a read, of stories from around and before WW2)