It makes sense from a provider standpoint. If you are going to give it away for free what is the end game? Helping build the world around your model such that it is a pathway that leads to greater adoption of your ecosystem is smart. Dev relations in a way.
Yes you need big compute to deploy this locally but $20-30K in hardware for specialty markets is nothing.
This isn't an accident. It is revealing a strategy.
> In this post, we show how to run the latest frontier-class model — Muse Spark Open, with nearly a trillion parameters — right from your desk, using the latest version of MLX, released today. On a cluster of four Mac Studios, Muse Spark Open generates over 36 tokens per second
Beginning on a single Mac Studio (up to 512GB of unified memory), then scaling out across multiple Macs with the RDMA over Thunderbolt driver, below we share an overview of the range of models you can now run on Mac Studio.
https://machinelearning.apple.com/research/mlx-distributed-i...
They suggest a pair of Mac Studios w/ M5 Ultra chips and 512 GB of RAM. A single Mac Studio w/ M5 Ultra and half that RAM (256 GB) is around $11k, and the 512 GB option isn't even available yet. So.... yeah.
People love doing heavy math stuff with them (https://destevez.net/2026/05/getting-peak-tops-on-a-ryzen-ai... - not my blog)
This is a much larger more powerful model, so running it locally will not be for everyone, but you can still run it via a hosting service such as Fireworks AI.
NPUs are not inherently useless, but definitely so the way they are forced onto users machines.