I'm much more interested in their Spectra and Gallery displays which use color pigments. You can even buy e-ink gallery style displays for a totally unreasonable price!
https://inkposter.com/products/inkposter-tela-28-5?variant=4...
Actually to be fair that is not a totally crazy price.
Two things that I did not anticipate:
1: Refresh time is a lot longer for color displays (~20s) as compared to black and white displays (~0.5s).
2: Stock images tend to use cartoons. There is a reason for that. These displays require dithering which seems to work a lot better with a limited color palette, flat areas, and bold edges.
[1] https://www.waveshare.com/13.3inch-e-paper-hat-plus-e.htm
I recently bought the InkJoy frame which is similar to what's sold at your link and the white balance is _awful_ and grey.
I naively expect these to reflect light like paper photos and be nearly identical in that regard when mounted beside each other on a wall, but I've been disappointed with the results so far.
Colour depth is not _as_ big a deal to me as the image simply looking natural among printed photos.
They also consume nonzero (but very little) power, which is a moot point imo, since most Android eInk tablets run the computer in the background, which drains the battery anyways.