Reminds me of Chamberlain and their garage door openers...

Apple is an interesting example to choose, they have some of the worst "vendor lock in" practices of any company.

Green text bubbles, "[Person] reacted to this message", and mandatory $150 monitor stands come to mind.

Apple is adding ads to their services, and it looks like they're going to force Siri AI onto every recent-enough device they have. Don't get comfortable.