I'm not them, but the point I read is that Canadians aren't avoiding Google.
Being paid by someone is somewhat different to paying someone.
Oh there's going to be opinions, for sure. This is the high cost, zero returns portion though. They aren't trying to go live until 2028. In a way, it becomes a bargaining chip if they've spent all this money on mapping/testing Toronto and want to start operating in earnest. Though, ideally by 2028 we don't have to behave as low and as transactionally as the current American regime.