Maybe it could be sold as a safety feature.

Suppose you accidentally drive your car off a cliff. Accelerometers and other sensors (cameras) could detect the fall and activate the cold gas thrusters to rotate the car into a safe orientation and bring it to a soft landing.

It should even be possible to use the thrusters as an emergency braking system in case of loss of traction, rollovers, departing the roadway, etc, to avoid or reduce impact damage and injuries.