Sometimes I feel like peter theil smokes a bunch of crack and posts antichrist takes on here under hundreds of alts. There is a lot more to life then instaspending money on Amazon, running on social media instead of talking to the kids, calling your dad for advice instead of chatgpt. These takes are exactly why most brands suck and why people will fight in the streets to defend Costco or valve.
Life will always have the intangibles and believe it or not it's still a good idea to hire someone who is only okay at a job but has an awesome personality and work ethic. Or lose a couple bucks on some hot dogs... 99% of purchases above survival are done for emotional needs and desires.
It's sad how the stupidest forms of short term cost saving and efficiency have driven ghouls to think they belong in business long term.