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No reasonable person walked out of a Blockbuster thinking they permanently owned a rented film. There are plenty of transfers of currency without implied ownership.

A rental has a defined time or use limit. If you want to call a game a rental, they must at least charge a monthly or yearly or per login fee.

This sounds counter intuitive, but the added friction is THE WHY they don't want to call it a rental on paper, only on appeals.

The same applies to concerts and weekend club: This is an event with a defined time limit.

You call a car leasing a leasing, you don't call it a sale with a small print.

Sure, no problem there and good examples of what I mean.

that seems silly, I'm not supposed to be able to rent an apartment or a movie? There should be transparency of course and no misleading labeling but I see no reason why people should be prevented from transacting money for whatever arrangement they please

How do you propose people pay for a roller coaster ride?