Thinking about it more, I think it's more complicated than just what to say - you have to act and pretend-believe that you'll send the stock to zero, changing your public actions to look like you'll act in accordance with that belief. When push comes to shove, however, you have to do what's best for the company. Kind of like any kind of 'company values' - you can't just 'accept the values', you have to always publicly state your belief and support in the values, pledge your allegiance.

Until adherence to the values may lead to a loss in share values, at which point you have to quietly abandon them. It's a tightrope to walk, especially if you're not neurotypical.

:)